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As an addendum to my post the other day on outlines and cover letters, there’s this (from romance novelist Linda Conrad via Terri-Lynne DeFino): a handy-dandy basic two-sentence “elevator pitch” generator:

(TITLE) is a (GENRE) about (Heroine/Hero), a (backstory/identity) who, after (inner conflict) wants (goal). But when (turning point) happens, he/she has to (external goal), which seems impossible because (external conflict).

Looked at in skeletal form, it resembles nothing so much as MadLibs For Authors, but it works.